Case Study: How to add to your brand and reach a new, academic audience?
An academic marketing, content, and outreach case study
The problem: Academic publisher John Wiley & Sons had been struggling to reach their end users (professors and students) as well as their purchasing customers (academic librarians) for a three year run of their new product, Wiley Digital Archives, and struggled to translate outreach into sales. Presentation for the strategy I co-lead and results is below.
Writing Sample at a glance: Newsletter content for John Wiley & Sons, Women’s History Month
Sample from work at John Wiley & Sons newsletter for Account Managers to directly market to their library customers; monthly newsletters followed a theme based on events or holidays, with examples showcasing how archive content relates to the current day.
Writing Sample at a glance: Salvadori Center Blog for IBM support
I was asked to write a blog post for IBM after the Salvadori Center was awarded a grant by the company. We capitalized on the invitation to post by using the opportunity as a promotional tool for the Salvadori Center’s programs.
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